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商品編號： 9-609-065 出版日期： 2009/01/11 作者姓名： Thomke, Stefan;Luthra, Briana Doerr 商品類別： Operations management 商品規格： 19p 再版日期： 2009/05/05 地域： 產業： Agriculture sector;Automotive industry 個案年度： 2003 -
商品敘述：
Describes the Mahindra & Mahindra Group''s approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between structured processes and the creation of an environment in which radical innovations can succeed. The Farm Equipment Sector, one of the Group''s largest and most successful sectors, is developing a revolutionary tractor outside its conventional development process with the help of a "Maverick" innovator. Not surprisingly, the project encounters numerous obstacles and setbacks. Focuses on: 1) the role of creative innovators in breakthrough innovations; 2) the need for process, structure and early feedback from markets; 3) the sources of radical product concepts; and 4) the marketing of innovations.
涵蓋領域：
Process management;Creativity;Growth strategy;Innovation;Product introduction;Project management;R&D
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